The important thing is that GDPR should now make things more transparent for residents of the EU. The new law gives the public the right to specify how they want their data used. That means EU residents can say, “Yes you can collect my data, but don’t use it to customise ads for me.”
I think most of us were pretty amazed at how many mailing lists we were attached to when receiving such an unusual number of emails last month. However it was quite empowering and almost felt like a cleansing when I got to unsubscribe to so many mailing lists that I don’t recall subscribing to or that are simply not relevant in my life anymore.
It’s important that our clients and customers know that Lean Ireland doesn’t give or sell your personal data to third parties. We do use data to give you the best experience with us, only to ensure information we share is timely, relevant and useful. For example in a few weeks, our marketing team will go into the stats on our website regarding this blog to see how many people read it. We can then make a decision if future similar blogs are of interest or not.
Regardless of GDPR, our main form of communication in getting our message out there is still through our mailing list which has quite a high number of subscribers. I still believe that email is a great fast and efficient way to get your message across. We do take great pride in keeping our emails to just three short snappy points as we respect your time and know how busy life can be. When you subscribe to our monthly emails, the only data we collect is your name and email address. And like most emails, there is always a simple unsubscribe button at the end of each newsletter that we send out.
If you do want to make contact with us just head to our secure website https://leanireland.ie/contact/
The information we collect in your query is used only for the purposes of responding via email or telephone, to your direct query. The information is not used for any other purpose, and is not shared with any third party.
Don’t forget you can also request copies of all the data a company has collected about you and ask them to delete this data. The fines for a company who break this law are quite hefty with up to 40 million euros or 2 percent of the company’s annual global revenue as the recommended fine – whichever is higher.
Now with all that serious information out of the way, it’s time to go back outside and enjoy the few rays of sunshine this summer.
© Bernie Rushe, BSc, CPIM, Dip SA, MSc, Black Belt